Category: Wool

JG SWITZER Shares the Magic and Magnificence of Wool

For Jessica, the journey started when she moved to Sebastopol and acquired six sheep (three Wensleydales and three Romneys). Jessica adored the animals’ beauty and tranquility, yet each spring, she found herself utterly perplexed with an abundance of wool she did not know what to do with. She would disperse it on her land for compost and mulch, but since knitting or weaving was outside her wheelhouse, Jessica desired to find a better way to process her small-batch wool. She wanted to find a solution not only for herself, but for many small farms in her community. Jessica’s inspiration led her to finding Fibershed, which eventually brought her to discover Luna.

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Unpacking ‘Sustainable’ Fashion

“Sustainability, as defined and measured in fashion, is currently an elitist, even imperialistic concept,” says Veronica Kassatly, analyst and consultant for data-based sustainability claims. In this four-part series, Kassatly examines how Western brands, consumers, and activists define the conversation around sustainability, based on their own interests and cultural values. She brings light to unfounded assertions about the long-lasting fiber traditions of wool, silk, and alpaca production in an effort to map out better solutions for moving toward “sustainable” fashion that is truly sustainable and socially just.

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